Posted by Otoabasi Bassey | 03 06 2017

Every since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of...

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Posted by Otoabasi Bassey | 01 05 2017

As a designer, my most requested service is creating corporate (visual) identities. My clients are usually entrepreneurs in need of a logo, some marketing material, and a website to hit...

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Posted by Otoabasi Bassey | 08 03 2017

This is a slight rant on something I have been experiencing in the past few weeks. I started out in this design/design business thing self taught. I learned to use...

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Posted by Otoabasi Bassey | 16 02 2017

Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration...

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Posted by Otoabasi Bassey | 03 01 2017

Or at least its blood stream.    Your brand is the promise you make and the promise you keep. It is the expectation and experience that people have of you....

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Posted by Otoabasi Bassey | 03 01 2017

But you should have one anyway.   Brands are on all our minds all the time. We are bombarded with them on a daily. From adverts, billboards, branded content and...

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Posted by Otoabasi Bassey | 03 01 2017

And why it should matter to you.   The first time design really struck me was at the age of 17 while at college. I was in a friend’s dorm...

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