Insights & Ideas

Brand as Experience

Brand as Experience

Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first...

Understanding context is key to effective design

Understanding context is key to effective design

Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration of the larger context. A good process allows me as a designer to work in a way that is systematic. It helps me...

Case Study: Stimela Brewing Co.

Case Study: Stimela Brewing Co.

When my friend Tsikwe approached me to design the brand for his craft beer, I was surprised and excited. He had taken up home brewing out of curiosity and for fun. Now he was ready to make it a real thing. We discussed the brand for a while. We agreed we wanted to...

Your content is your brand

Your content is your brand

or at least its bloodstream. Your brand is the promise you make and the promise you keep. It is the expectation and experience that people have of you. I’ve been known as many things over my life. At college, I was the dancer guy. I was quite involved with the dance...

You are not a brand

You are not a brand

But you should have one anyway. Brands are on all our minds all the time. We are bombarded with them on a daily. From adverts, billboards, branded content and YouTube channels, we are assaulted every waking minute. And in the age of perpetual connectivity, social...

Why Design matters to me

Why Design matters to me

...and why it should matter to you The first time design really struck me was at the age of 17 while at college. I was in a friend’s dorm room and I caught a glimpse of some of his school projects. He was a Visual Communications student, and I was studying...