Blog

Posted by Otoabasi Bassey | 03 06 2017

Every since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of...

Posted by Otoabasi Bassey | 01 05 2017

As a designer, my most requested service is creating corporate (visual) identities. My clients are usually entrepreneurs in need of a logo, some marketing material, and a website to hit...

Posted by Otoabasi Bassey | 08 03 2017

This is a slight rant on something I have been experiencing in the past few weeks. I started out in this design/design business thing self taught. I learned to use...

Posted by Otoabasi Bassey | 16 02 2017

Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration...

Posted by Base X Studio | 03 01 2017

When my friend Tsikwe approached me to design the brand for his craft beer, I was surprised and excited. He had taken up home brewing out of curiosity and for...

Posted by Otoabasi Bassey | 03 01 2017

Or at least its blood stream.    Your brand is the promise you make and the promise you keep. It is the expectation and experience that people have of you....

Posted by Otoabasi Bassey | 03 01 2017

But you should have one anyway.   Brands are on all our minds all the time. We are bombarded with them on a daily. From adverts, billboards, branded content and...

Posted by Otoabasi Bassey | 03 01 2017

And why it should matter to you.   The first time design really struck me was at the age of 17 while at college. I was in a friend’s dorm...