Posted by Base X Studio | 03 01 2017

When my friend Tsikwe approached me to design the brand for his craft beer, I was surprised and excited. He had taken up home brewing out of curiosity and for...

Continue Reading
Posted by Otoabasi Bassey | 03 01 2017

Or at least its blood stream.    Your brand is the promise you make and the promise you keep. It is the expectation and experience that people have of you....

Continue Reading
Posted by Otoabasi Bassey | 03 01 2017

But you should have one anyway.   Brands are on all our minds all the time. We are bombarded with them on a daily. From adverts, billboards, branded content and...

Continue Reading
Posted by Otoabasi Bassey | 03 01 2017

And why it should matter to you.   The first time design really struck me was at the age of 17 while at college. I was in a friend’s dorm...

Continue Reading