Delivering value online

Delivering value online

Making your website work for you Since about January-March this year, we have all been living in a new reality, one defined by the pandemic. Many commercial actiites have ground to a complete stop, while the surviving ones are forced to adapt. We all have to find a...
So you want a logo

So you want a logo

A small primer on the process of getting a logo done professionally. Congratulations, you have decided to start a new enterprise, or dust off an old idea you had. Whatever the case, well done. You have probably decided by now that you need a logo, a visual mark to...
The 15-minute brand sprint

The 15-minute brand sprint

How to define your brand in 15 mins or less, with only 5 prompts. Your brand is the soul of your enterprise. As a business owner, or a freelancer, or an entrepreneur, or an artist, your brand is the inspiring force behind all that you do. It is also the packaging, the...
Is design the new killer strategy?

Is design the new killer strategy?

Notion, Figma, Superhuman. All companies that their customers unequivocally LOVE. Common trend? They all spent at least 2 years grinding on the product and design experience before releasing betas. MVP era is over. — Moe Amaya (@moeamaya) April 21, 2019 I came...
How to think about Strategy

How to think about Strategy

We all know that strategy is important. It is how we use our limited resources to try and get results.  The effectiveness of our plans depends on how good our strategies are. The better our strategy, the more we can get major gains and really turn our...