Brand as Experience

Brand as Experience

Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first...
Case Study: Stimela Brewing Co.

Case Study: Stimela Brewing Co.

When my friend Tsikwe approached me to design the brand for his craft beer, I was surprised and excited. He had taken up home brewing out of curiosity and for fun. Now he was ready to make it a real thing. We discussed the brand for a while. We agreed we wanted to...
Your content is your brand

Your content is your brand

or at least its bloodstream. Your brand is the promise you make and the promise you keep. It is the expectation and experience that people have of you. I’ve been known as many things over my life. At college, I was the dancer guy. I was quite involved with the dance...