Is design the new killer strategy?

Is design the new killer strategy?

Notion, Figma, Superhuman. All companies that their customers unequivocally LOVE. Common trend? They all spent at least 2 years grinding on the product and design experience before releasing betas. MVP era is over. — Moe Amaya (@moeamaya) April 21, 2019 I came...
So, you want a website

So, you want a website

Today is the day. You have finally succumbed to the guilt and shame gnawing away at your soul. You know it. I know it. I know that you know that I know it. Your website sucks. From the design, to that horrid ‘Lorem Ipsum’ section to the picture quality…*sigh*, and...
Understanding context is key to effective design

Understanding context is key to effective design

Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration of the larger context. A good process allows me as a designer to work in a way that is systematic. It helps me...
Case Study: Stimela Brewing Co.

Case Study: Stimela Brewing Co.

When my friend Tsikwe approached me to design the brand for his craft beer, I was surprised and excited. He had taken up home brewing out of curiosity and for fun. Now he was ready to make it a real thing. We discussed the brand for a while. We agreed we wanted to...