by Otoabasi Bassey | May 14, 2019 | Design, Strategy
Notion, Figma, Superhuman. All companies that their customers unequivocally LOVE. Common trend? They all spent at least 2 years grinding on the product and design experience before releasing betas. MVP era is over. — Moe Amaya (@moeamaya) April 21, 2019 I came...
by Otoabasi Bassey | Mar 26, 2019 | Strategy
We all know that strategy is important. It is how we use our limited resources to try and get results. The effectiveness of our plans depends on how good our strategies are. The better our strategy, the more we can get major gains and really turn our...
by Otoabasi Bassey | May 1, 2017 | Blog, Brand, Design, Personal Brand, Strategy
As a designer, my most requested service is creating corporate (visual) identities. My clients are usually entrepreneurs in need of a logo, some marketing material, and a website to hit the ground running. And it usually works out well enough. The client gets in...
by Otoabasi Bassey | Mar 8, 2017 | Blog, Brand, Design, Strategy
This is a slight rant on something I have been experiencing in the past few weeks. I started out in this design/design business thing self taught. I learned to use the software and I’ve been sloughing away at it ever since. In the 7-8 years I’ve been doing this, I...
by Otoabasi Bassey | Feb 16, 2017 | Blog, Design, Strategy
Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration of the larger context. A good process allows me as a designer to work in a way that is systematic. It helps me...
