Don't just build your business

Build your Brand!

Creative strategies and services to help grow your business, turn your audience to customers, and your customers to raving fans.

Welcome to Base X Studio

Are you a...

Business Owner

Looking to transform and grow your business

Startup Founder

Launching a new venture

Deal Maker

Pitching to potential partners and investors

Solopreneur

Turning yourself into a business

Your brand is the unfair advantage that will help you stand out, and capture the hearts of your audience.

Hi there, it's nice to meet you!

My name is Otoabasi, & I am here to help you build your brand.

For over a decade, I have worked with people and organisations from every walk of life, delivering brand strategies, graphic designs and websites.

Today, I help my clients build brands that inspire them and resonate with their audience.

Over

Projects Delivered

Clients Worked With

Years Experience

Here is how I can help you

Build your Brand

From idea to launch and beyond, packages to help you create a brand people ❤️.

Strategy Only

Don’t just wing it, Have a plan! 🗺

Let's get absolute clarity around your brand!

New brand

Finally launching that idea? 💡

Let’s build you a brand your audience will ❤️!

Rebrand

Does your brand give you the ick? 🥴

Let’s give your brand a full makeover!

Brand Strategy

Identity Design

Web Development

Content Strategy

Some of my Work

I CAN ALSO HELP YOU

Grow your Brand

Support packages to nurture your brand to its full potential 🏆.

Look amazing, always! 

On-demand design assets to support your brand

Reach your people, often! 🗣

Grow your audience and increase brand awareness

Grow to the next level! 📈

Let’s refine your business & reach brand resonance

Creative Consulting

Design Support

Web Management

Digital Marketing

*Brand Growth packages are exclusively available to clients who have bought Brand Building packages. Limited spaces available.

Don't need a whole package?

I am happy to engage with you on any specific service 

Brand Strategy

Identity Design

Web Development

Content Strategy

Workshops

Creative Consulting

Let's get started

Not ready to work yet?

I have essays, videos, and free resources to help you on your branding journey.

Latest Blog posts

The Audience You Keep vs The Audience You Need

“The clients that built your business deserve gratitude. But they don’t always deserve your future.” I’ve been coming to terms with some things lately. Like the mechanics of business. The idea that you could almost design your business like a system. To know that...

Mar 3, 2026

Why Strong Brands Choose Their Audience 

You can say no to services, misaligned projects, and scope creep. But if you haven’t chosen who you are actually for, your positioning is still incomplete. Because positioning isn’t just about what you do. It’s about WHO EXACTLY it’s for. And that’s where most...

Feb 24, 2026

Why Positioning Fails Without the Courage to Say No

Let me tell you the story of how I lost a big client. Things started off well. Then they became even better. The client needed their website refreshed and their brand identity system built out. We delivered. The website was strong. The stationery system was tight....

Feb 11, 2026

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Ready to supercharge your business?

Let me help you build a brand people ❤️!