We all know branding is pretty important, yet getting a handle on it can be so hard. For most people, the word ‘brand’, makes them think immediately of logos. But a brand is not a logo. A brand is the meaning the logo eventually becomes associated with. It is what people think when they think about you, it is how they feel about you. Brand is the set of associations, emotions and impressions the market has about you the individual, the organization or your product/service. It is the box they put you in.
It’s about being so top of mind, so aligned to your target market that they cannot help but choose you because you speak so compellingly to them.
The advantages of branding go far beyond just convincing your customers. The beauty of understanding and developing your brand is that it solves multiple problems at once, providing you with a value guide for how you run your business, how you communicate and how you grow into the future.
Having a clearly defined brand provides you with clarity. As a business or organization, you get to understand your story, what you believe in, and what you are in business for. It gives you direction on your goals and how to achieve them. It also gives you the unique edge and competitive advantage by playing to your strengths and what makes you tick.
Brand building can be treacherous territory, let us provide you with the map
You receive a questionnaire that prompts thinking exercises to dig deep into what you do and why it matters
We sit down with you and workshop your answers to consolidate ideas and draw out deeper insights
We work through your answers and the results of our workshop to flesh out and clearly outline your brand position and identity.
We were drawn to Oto’s work after seeing one of the designs of another company. We contacted him with our brief. We were impressed by how well Oto understood our brief, and responded to feedback so promptly and accurately. We also really appreciated being presented with multiple options which allowed us to work collaboratively and generate some new ideas that we hadn’t considered ourselves. His work represented us, professionals with excellence…Siamisang Ramalebana (Lucy Quiver Property Group)
Those who know me, know that I’m not one who grows into something or someone. You have to arrest my attention from the get go! Why settle for mediocre, when you can have or be exceptional! The world of design can at times be mysterious. Communicating a concept or idea to a creative can be difficult. Well after several deliberations and illustrations with the “Instigator” as Oto refers to himself. He truly mastered the logo that has caused a stir with my peers and those who have threatened to use it, if I had not patented or applied to copyright it. The first time I got the ‘optional draft designs’ I belted out in a ‘WHAAAAAAAAT ’ and proceeded to scream. This logo encapsulates my being, soul, spirit, heart and mind. This truly is an iconic piece and even Shaka Zulu would be proud. Bayede!!!Thuli Zulu (CREA8 International)