by Otoabasi Bassey | Sep 9, 2024 | Brand, Strategy
Creating successful brands that customers ❤️! “Imagine having a brand so inviting, that your dream customers are excited to work with you, seeking you out, and when you deliver, they absolutely love you and brag to others about you. This is the promise of branding.”...
by Otoabasi Bassey | Feb 2, 2022 | Brand
Think of a brand you love. Chances are one of these come to mind: Apple, Spotify, Uber, Nike, Sorbet, Konka, Netflix, Samsung, Woolworths, Fenty, Playstation. Depending on who you are and what your life is like, your list could be completely different. But the point...