Identity Design
Stand out with timeless & sophisticated design
Design is the silent ambassador of your brand
– Paul Rand
They say you only get one chance to make a first impression. If your perfect customer met your brand for the first time, would it be love at first sight?
Would they get the feeling that your brand is exciting, clear and a must-buy? Or will they find it cluttered, confusing and bland? Do you look like you don’t know what you are doing, or are you able to instil trust that your brand is the one they have been searching for?
Whether you are just getting started, or looking to revitalise your brand, we can help you bring your vision to life with timeless sophisticated design.
How we work
The Design Process
Step 1: Questionnaire
We send you a questionnaire to work through and fill in your answers
Step 2: The Brief
We work through your answers and generate the creative brief for your project
Step 3: Moodboard
We create a moodboard based on the creative direction we are targeting with the brief.
Step 4: Design
This is the fun part – experimenting and exploring to give you multiple design options to choose from
Step 5: Revision
With feedback and collaboration, we refine until we get to the chosen design
Step 6: Delivery
We build out your visual system and design collateral and marketing material for launch into the world
Design Packages
LOGO DESIGN
Logo Design
We combine timeless design principles and contemporary sensibilities to create appropriate logos and marks that identify and express the compelling truth of your brand.
VISUAL IDENTITY DESIGN
We work collaboratively to create comprehensive and versatile identity systems that ensure that your brand comes through across every touchpoint creating a consistent experience for your customers.
Identity Basics
- Logo
- Letterhead
- Business Card
- E-mail Signature
Identity Essentials
- Logo
- Letterhead
- Business Card
- E-mail Signature
- Presentation Template
- Company Profile
ADHOC DESIGN
Communications Collateral
We translate your brand to whatever material you need to connect with your customers – brochures, posters, newsletters, social media posts, annual reports, etc.
What they say about us
Testimonials
Oto is a creative genius! In our need to refresh and revitalize our brand, he was able to quickly understand the essence behind the brand. This was soon translated into some of the best design work I have encountered in this industry. He is top of mind for future recommendations!
Christine Jawichre (Blue Platinum Events)
Oto was able to understand my world and interpret it to the global standard, which left me feeling highly passionate about pursuing my vision. What I appreciate more, is that he was patient and handled different opinions professionally and with great respect. May he continue to SOW the seeds of wisdom.
Ayanda Khubeka (Seeds of Wisdom)
Communicating a concept or idea to a creative can be difficult. Well after several deliberations and illustrations with the “Instigator” as Oto refers to himself. He truly mastered the logo that has caused a stir with my peers. The first time I got the ‘optional draft designs’ I belted out in a ‘WHAAAAAAAAT ’ and proceeded to scream. This logo encapsulates my being, soul, spirit, heart, and mind. This truly is an iconic piece and even Shaka Zulu would be proud. Bayede!!!
Thuli Zulu (CREA8 International)
We were drawn to Oto’s work after seeing one of the designs of another company. We contacted him with our brief. We were impressed by how well Oto understood our brief and responded to feedback so promptly and accurately. We also really appreciated being presented with multiple options which allowed us to work collaboratively and generate some new ideas that we hadn’t considered ourselves. His work represented us, professionals with excellence…
Siamisang Ramalebana (Lucy Quiver Property Group)
Things you might want to know
Frequently Asked Questions
How soon can you begin my project?
We usually are busy with about 2 weeks worth of work at any time. But we are happy to start processing your project right from enquiry.
What is your turnaround time?
Our turnaround time varies from project to project, but you can expect the first set of drafts around 5 working days from the start of the project.
May I send you my own sketches and ideas?
Of course. We welcome any ideas or points of inspiration you may have. Our process is a collaborative one.
Do you offer printing services?
Unfortunately not. We just handle the designs and provide you with the neccessary files. But we are happy to connect you with trusted printers to produce your project.
What are your payment terms?
We require at least 50% of the quote to be paid upfront before we begin work on your project. For projects R1000 and below, we require 100% deposit.
In what format will I receive my files?
Logo files are delivered in .AI, .PDF, .PNG and .JPG. Other design deliverables are provided in .PDF, .AI, .PPT, .DOCX as needed.
What if I don't like the designs?
We begin most projects by agreeing on design direction with the help of moodboards and references. But we also have 2 rounds of revisions if we are not quite hitting the mark. Subsequent revisions will be charged for adhoc.
I have a different question
Feel free to message us on hello@basexstudio.com, or use the contact form on the website here
Insight
So you want a logo?