Branding an Agricultural Company
I was asked to design the brand identity for a new company in the agriculture space. With the name Bestates, the challenge was to quickly provide a mark that would be simple enough but distinct and flexible, allowing the brand to function at multiple levels of the value chain.
With this in mind, I got to work, exploring different ideas. We settled on an idea inspired by the planted rows in a farm, using the lines to create a sense of growth and radial expansion. The designed icon connects seamlessly with the wordmark to create a cohesive whole.
This new brand now had the identity foundation to move forward and begin making moves in the market place.
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