Bestates

Branding an Agricultural Company

The Brief

I was asked to design the brand identity for a new company in the agriculture space. With the name Bestates, the challenge was to quickly provide a mark that would be simple enough but distinct and flexible, allowing the brand to function at multiple levels of the value chain.

The Outcome

With this in mind, I got to work, exploring different ideas. We settled on an idea inspired by the planted rows in a farm, using the lines to create a sense of growth and radial expansion. The designed icon connects seamlessly with the wordmark to create a cohesive whole.

The Result

This new brand now had the identity foundation to move forward and begin making moves in the market place.