The Connect Guy

Branding an ecommerce tech store

The Brief

I was approached to design a logo for an ecommerce tech reseller. They supply affordable devices to a wide market. We needed a logo to represent the idea of ‘the connect’ or ‘the plug’. The guy who has what you need.

The Outcome

I explored various ideas and eventually the client gravitated to the chosen logo – a simple lowercase lettermark with the t and the c connected. The whole logo is in lowercase to give it a more accessible and friendly feel.