Tsemo Group

Branding an Engineering Company

The Brief

I was approached to revamp the brand identity for a company in the engineering and construction industry. I had to create a mark and look and feel that conveyed strength and trust and was appropriate for the space

The Outcome

With this in mind, I got to work, exploring different ideas. A strong and striking design was needed here, and after multiple options, we settled on a TG symbol made up of different building parts. A strong black and yellow combination rounds off this bold new take on the company.

The Result

We expanded the identity to different pieces of collateral, creating business cards, letterhead, templates etc. Everything needed to launch the business with a professional face.



Identity Design


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