Branding a 100% black woman-owned and led Real Estate Company
The Brief
We were approached to design the identity for a new Real Estate Investment Company. This company is 100% black women owned, managed and led, and founded on the principles of collaboration, abundance, and socially responsible development.
The Outcome
We explored various options to identify and express the brand ideals of minimalism, modern Africanism and powerful femininity. We settled on a bold and colourful direction that evoked Ndebele art imagery and celebrated the female roots of the company
The Result
We designed and executed the logo, and furnished the client with an identity guide and accompanying typefaces.
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