Welcome to Base X Studio


We craft iconic identities and winning brands for clients ready to play at the next level.

Our Work

Latest projects

Health of Mother Earth Foundation Rebrand Case Study 

Examining the roots of exploitation with HOMEf


Our Blog


How to think about Strategy

We all know that strategy is important. It is how we use our limited resources to try and get results.  The effectiveness of our plans depends on how good our strategies are. The better our strategy, the more we can get major gains and really turn our...

So, you want a website

Today is the day. You have finally succumbed to the guilt and shame gnawing away at your soul. You know it. I know it. I know that you know that I know it. Your website sucks. From the design, to that horrid ‘Lorem Ipsum’ section to the picture quality…*sigh*, and...

Brand as Experience

Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first...

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