Insights & Ideas

Is design the new killer strategy?

Is design the new killer strategy?

https://twitter.com/moeamaya/status/1120044560460083201?s=21 I came across this tweet the other day, and it sparked a couple of thoughts. First, it reminded me of something Sam Ovens talks about in one of his videos. One of the points he was trying to get across was...

How to think about Strategy

How to think about Strategy

We all know that strategy is important. It is how we use our limited resources to try and get results.  The effectiveness of our plans depends on how good our strategies are. The better our strategy, the more we can get major gains and really turn our...

So, you want a website

So, you want a website

Today is the day. You have finally succumbed to the guilt and shame gnawing away at your soul. You know it. I know it. I know that you know that I know it. Your website sucks. From the design, to that horrid ‘Lorem Ipsum’ section to the picture quality…*sigh*, and...

Brand as Experience

Brand as Experience

Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first...

Understanding context is key to effective design

Understanding context is key to effective design

This is a slight rant on something I have been experiencing in the past few weeks. I started out in this design/design business thing self taught. I learned to use the software and I’ve been sloughing away at it ever since. In the 7-8 years I’ve been doing this, I...

Case Study: Stimela Brewing Co.

Case Study: Stimela Brewing Co.

Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration of the larger context. A good process allows me as a designer to work in a way that is systematic. It helps me...

Your content is your brand

Your content is your brand

When my friend Tsikwe approached me to design the brand for his craft beer, I was surprised and excited. He had taken up home brewing out of curiosity and for fun. Now he was ready to make it a real thing. We discussed the brand for a while. We agreed we wanted to...

You are not a brand

You are not a brand

or at least its bloodstream. Your brand is the promise you make and the promise you keep. It is the expectation and experience that people have of you. I’ve been known as many things over my life. At college, I was the dancer guy. I was quite involved with the dance...