Ideas & Insights

03 06 2017
Posted by Otoabasi Bassey
01

Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of...

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01 05 2017
Posted by Otoabasi Bassey
02

As a designer, my most requested service is creating corporate (visual) identities. My clients are usually entrepreneurs in need of a logo, some marketing material, and a website to hit...

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08 03 2017
Posted by Otoabasi Bassey
03

This is a slight rant on something I have been experiencing in the past few weeks. I started out in this design/design business thing self taught. I learned to use...

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16 02 2017
Posted by Otoabasi Bassey
04

Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration...

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03 01 2017
Posted by Base X Studio
05

When my friend Tsikwe approached me to design the brand for his craft beer, I was surprised and excited. He had taken up home brewing out of curiosity and for...

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03 01 2017
Posted by Otoabasi Bassey
06

Or at least its blood stream.    Your brand is the promise you make and the promise you keep. It is the expectation and experience that people have of you....

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