Insights & Ideas

Delivering value online

Delivering value online

Making your website work for you Since about January-March this year, we have all been living in a new reality, one defined by the pandemic. Many commercial actiites have ground to a complete stop, while the surviving ones are forced to adapt. We all have to find a...

So you want a logo

So you want a logo

A small primer on the process of getting a logo done professionally. Congratulations, you have decided to start a new enterprise, or dust off an old idea you had. Whatever the case, well done. You have probably decided by now that you need a logo, a visual mark to...

The 15-minute brand sprint

The 15-minute brand sprint

How to define your brand in 15 mins or less, with only 5 prompts. Your brand is the soul of your enterprise. As a business owner, or a freelancer, or an entrepreneur, or an artist, your brand is the inspiring force behind all that you do. It is also the packaging, the...

Is design the new killer strategy?

Is design the new killer strategy?

https://twitter.com/moeamaya/status/1120044560460083201?s=21 I came across this tweet the other day, and it sparked a couple of thoughts. First, it reminded me of something Sam Ovens talks about in one of his videos. One of the points he was trying to get across was...

How to think about Strategy

How to think about Strategy

We all know that strategy is important. It is how we use our limited resources to try and get results.  The effectiveness of our plans depends on how good our strategies are. The better our strategy, the more we can get major gains and really turn our...

So, you want a website

So, you want a website

Today is the day. You have finally succumbed to the guilt and shame gnawing away at your soul. You know it. I know it. I know that you know that I know it. Your website sucks. From the design, to that horrid ‘Lorem Ipsum’ section to the picture quality…*sigh*, and...

Brand as Experience

Brand as Experience

Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first...

Understanding context is key to effective design

Understanding context is key to effective design

Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration of the larger context. A good process allows me as a designer to work in a way that is systematic. It helps me...