As an Architecture major at university, I found myself irresistibly drawn to the world of Visual Communication and Graphic Design. So, I taught myself to use design software in my spare time and started freelancing out my dorm room.

After school, I started freelancing full-time as a graphic designer. I did a lot of my early work with nightclubs, event promoters and Djs, eventually I transitioned to more corporate work and over my career, I have run the gamut of design jobs working with an IT company, a print company, a concert promotions company, a corporate communications agency as well as countless clients.

In that time, I have designed almost every thing possible – logos and identities, apparel, packaging, posters, annual reports, magazines, newspapers, user interfaces, and many more.

Today, I am a brand strategist, designer, author and entrepreneur helping clients build compelling brands.

My varied interests in personal development, entrepreneurship, business, strategy and user experience, give me an edge in helping people and organisations understand their purpose, express their gifts and position themselves for success in the new world.

If there was an overarching theme to what I do, it would be “The art of being + the act of creating + the space in-between“. I am interested in how we live, how we create and how the two interact and inform each other.