1Zero1 Lifestyle Cafe

Branding the city’s next big thing

The Brief

I was asked to design the brand identity for a proposed restaurant and lifestyle cafe named 1Zero1. The brand was to be elegant and upscale.

The Outcome

I got to work exploring mutiple options. There was particular potential in the concept of 101 being interpreted by way of the imagery of a fork, plate and knife. With this as the main concept, I was able to design an identity that is bold, dynamic and with layers of meaning.

The Result

We expanded the identity to different pieces of collateral, creating business cards, letterhead, templates etc. Everything needed to launch the business with a professional face.