Buck & Doe Rabbit Meat Co.
Branding a Rabbit Meat Company
With this project, the brief was to design the brand identity for a new company offering rabbit meat for commercial and private customers. The consumption of rabbits as meat is still a niche market, one of the goals of the project was to create a warm and accessible brand to help change perception.
I got to work exploring mutiple options for design, experimenting with styles across a wide spectrum. We settled on an option we felt would be most recognisable by the audience and which gave us flexibility in application across brand touchpoints.
We expanded the identity to different pieces of collateral, creating business cards, letterhead, templates etc. Everything needed to launch the business with a professional face.