Jolie Jaune
The Art of Wine
The Brief
Jolie Jaune is a wine brand inspired by the strong dynamic women that shaped the founder. It is a celebration of individuality, unabashed self expression and friendship – the friendships we pick, and the ones that choose us. The task at hand, was to revamp the identity, and design new packaging that showcased the new wine range to Jolie Jaune’s community.
The Process
Over months, we worked on different parts of the brand, crafting a new logo, new labels and collateral that accompanied the wine and its live experiences.
The Result
We expanded the identity to different pieces of collateral, creating logos, packaging, marketing etc. Everything needed to push the brand forward.
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