Affinity Development Partners

Future proofing employees in the work place.

The Brief

The founders of ADP wanted to bring their business idea to life with quality branding ranging from a logo, all the way to stationery and a website that communicated what they were about.

The Outcome

We dug a bit deeper into what the company was all about and came up with three design possibilities. The chosen one played with the idea of amplification – amplifying the role of the employer as an educator and mentor, and amplifying the effectiveness of workers as they passed through ADP’s program.

The Result

We outfitted the start-up with unique branding that clearly outlined what they were about.