Kitso wanted some guidance in defining her brand – Thupelo Press, as well as a logo that could capture the essence of that brand.
We went through the brand sprint workshop together and at the end of the process, unearth the brand as a publishing platform that gives ordinary people the voice and soapbox to tell and share their own stories through a personalised and people-focused offering.
We crafted a brand document that outlined the core attributes of Thupelo Press, and designed a logo that encapsulated a pen and idea of ‘blossoming forth’ to represent the brand.
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