by Otoabasi Bassey | May 6, 2024 | Blog, Brand
Branding, the art of curating a vibe for your audience, of carving out a set space in their minds, is an ongoing one. And it is always happening whether you are aware and intentional about it or not. There are, however, different levels of branding and they run the...
by Otoabasi Bassey | Feb 8, 2024 | Brand, Strategy
Here’s the thing, you probably don’t need a brand to be successful… If by success, you simply mean making money. At the end of the day, commercial exchange can be distilled down to core utility – are you able to satisfactorily service my need or...
by Otoabasi Bassey | Feb 2, 2022 | Brand
Think of a brand you love. Chances are one of these come to mind: Apple, Spotify, Uber, Nike, Sorbet, Konka, Netflix, Samsung, Woolworths, Fenty, Playstation. Depending on who you are and what your life is like, your list could be completely different. But the point...
by Otoabasi Bassey | Aug 4, 2020 | Website
Making your website work for you Since about January-March this year, we have all been living in a new reality, one defined by the pandemic. Many commercial actiites have ground to a complete stop, while the surviving ones are forced to adapt. We all have to find a...
by Otoabasi Bassey | Aug 4, 2020 | Design
A small primer on the process of getting a logo done professionally. Congratulations, you have decided to start a new enterprise, or dust off an old idea you had. Whatever the case, well done. You have probably decided by now that you need a logo, a visual mark to...
