by Otoabasi Bassey | Mar 4, 2025 | Blog, Brand, Strategy
This is what really matters. Over the past few weeks, we have been looking at branding as a whole, discussing what it is, what it entails, the different steps, ideas and pillars that we consider when creating brands. We know that a brand is a unit of...
by Otoabasi Bassey | May 6, 2024 | Blog, Brand
Branding, the art of curating a vibe for your audience, of carving out a set space in their minds, is an ongoing one. And it is always happening whether you are aware and intentional about it or not. There are, however, different levels of branding and they run the...
by Otoabasi Bassey | Jun 3, 2017 | Blog, Brand
Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first...
by Otoabasi Bassey | May 1, 2017 | Blog, Brand, Design, Personal Brand, Strategy
As a designer, my most requested service is creating corporate (visual) identities. My clients are usually entrepreneurs in need of a logo, some marketing material, and a website to hit the ground running. And it usually works out well enough. The client gets in...
by Otoabasi Bassey | Mar 8, 2017 | Blog, Brand, Design, Strategy
This is a slight rant on something I have been experiencing in the past few weeks. I started out in this design/design business thing self taught. I learned to use the software and I’ve been sloughing away at it ever since. In the 7-8 years I’ve been doing this, I...
by Otoabasi Bassey | Feb 16, 2017 | Blog, Design, Strategy
Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration of the larger context. A good process allows me as a designer to work in a way that is systematic. It helps me...
