by Otoabasi Bassey | Jan 16, 2025 | Brand, Strategy
Building a business is hard work. Whether you are a soloprenuer, a startup founder or building a business with multiple teams working in it, there are many hats to wear and balls to keep juggled in the air to build, maintain and grow a successful business. One weapon...
by Otoabasi Bassey | Nov 11, 2024 | Brand, Strategy
USA Politics is my favourite reality show. It is simultaneously entertaining, intriguing, and horrifying. For me, this interest began with Donald Trump’s win in 2016, and by 2020, I was fully onboard, trying to understand how someone like him, so obviously flawed...
by Otoabasi Bassey | Oct 28, 2024 | Brand, Strategy
This blog post was initially about Artificial Intelligence. For over the past 18 months, AI has been quite the buzzword, taking the tech industry and our lives by storm. Well, sort of. For all the hype around the capabilities of AI, for now, its use cases remain...
by Otoabasi Bassey | Sep 9, 2024 | Brand, Strategy
Creating successful brands that customers ❤️! “Imagine having a brand so inviting, that your dream customers are excited to work with you, seeking you out, and when you deliver, they absolutely love you and brag to others about you. This is the promise of branding.”...
by Otoabasi Bassey | Feb 8, 2024 | Brand, Strategy
Here’s the thing, you probably don’t need a brand to be successful… If by success, you simply mean making money. At the end of the day, commercial exchange can be distilled down to core utility – are you able to satisfactorily service my need or...
by Otoabasi Bassey | May 14, 2019 | Design, Strategy
Notion, Figma, Superhuman. All companies that their customers unequivocally LOVE. Common trend? They all spent at least 2 years grinding on the product and design experience before releasing betas. MVP era is over. — Moe Amaya (@moeamaya) April 21, 2019 I came...