Is design the new killer strategy?

Is design the new killer strategy?

Notion, Figma, Superhuman. All companies that their customers unequivocally LOVE. Common trend? They all spent at least 2 years grinding on the product and design experience before releasing betas. MVP era is over. — Moe Amaya (@moeamaya) April 21, 2019 I came...
How to think about Strategy

How to think about Strategy

We all know that strategy is important. It is how we use our limited resources to try and get results.  The effectiveness of our plans depends on how good our strategies are. The better our strategy, the more we can get major gains and really turn our...
Understanding context is key to effective design

Understanding context is key to effective design

Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration of the larger context. A good process allows me as a designer to work in a way that is systematic. It helps me...