by Otoabasi Bassey | Aug 4, 2020 | Brand
How to define your brand in 15 mins or less, with only 5 prompts. Your brand is the soul of your enterprise. As a business owner, or a freelancer, or an entrepreneur, or an artist, your brand is the inspiring force behind all that you do. It is also the packaging, the...
by Otoabasi Bassey | May 14, 2019 | Design, Strategy
Notion, Figma, Superhuman. All companies that their customers unequivocally LOVE. Common trend? They all spent at least 2 years grinding on the product and design experience before releasing betas. MVP era is over. — Moe Amaya (@moeamaya) April 21, 2019 I came...
by Otoabasi Bassey | Mar 26, 2019 | Strategy
We all know that strategy is important. It is how we use our limited resources to try and get results. The effectiveness of our plans depends on how good our strategies are. The better our strategy, the more we can get major gains and really turn our...
by Otoabasi Bassey | Feb 25, 2019 | Design, Website
Today is the day. You have finally succumbed to the guilt and shame gnawing away at your soul. You know it. I know it. I know that you know that I know it. Your website sucks. From the design, to that horrid ‘Lorem Ipsum’ section to the picture quality…*sigh*, and...
by Otoabasi Bassey | Jun 3, 2017 | Blog, Brand
Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first...
