Insights & Ideas
6 Easy Steps to Start Building Your Brand Today
This is what really matters. Over the past few weeks, we have been looking at branding as a whole, discussing what it is, what it entails, the different steps, ideas and pillars that we consider when creating brands. We know that a brand is a unit of...
Why You Need to Build a Brand, not Just a Business
Building a business is hard work. Whether you are a soloprenuer, a startup founder or building a business with multiple teams working in it, there are many hats to wear and balls to keep juggled in the air to build, maintain and grow a successful business. One weapon...
The Very Many Branding Sins of the Democratic Party (2024 Edition)
USA Politics is my favourite reality show. It is simultaneously entertaining, intriguing, and horrifying. For me, this interest began with Donald Trump’s win in 2016, and by 2020, I was fully onboard, trying to understand how someone like him, so obviously flawed...
6 Questions to Help Your Brand Thrive in Uncertain Times
This blog post was initially about Artificial Intelligence. For over the past 18 months, AI has been quite the buzzword, taking the tech industry and our lives by storm. Well, sort of. For all the hype around the capabilities of AI, for now, its use cases remain...
How to achieve Brand Resonance
Creating successful brands that customers ❤️! “Imagine having a brand so inviting, that your dream customers are excited to work with you, seeking you out, and when you deliver, they absolutely love you and brag to others about you. This is the promise of branding.” -...
The 4 Levels of Branding
Branding, the art of curating a vibe for your audience, of carving out a set space in their minds, is an ongoing one. And it is always happening whether you are aware and intentional about it or not. There are, however, different levels of branding and they run the...
The Brand Bottleneck: 5 Ways Bad Branding Impacts Business Success
Here’s the thing, you probably don’t need a brand to be successful... If by success, you simply mean making money. At the end of the day, commercial exchange can be distilled down to core utility - are you able to satisfactorily service my need or supply this...
What makes a brand compelling?
Think of a brand you love. Chances are one of these come to mind: Apple, Spotify, Uber, Nike, Sorbet, Konka, Netflix, Samsung, Woolworths, Fenty, Playstation. Depending on who you are and what your life is like, your list could be completely different. But the point...
Delivering value online
Making your website work for you Since about January-March this year, we have all been living in a new reality, one defined by the pandemic. Many commercial actiites have ground to a complete stop, while the surviving ones are forced to adapt. We all have to find a...
So you want a logo
A small primer on the process of getting a logo done professionally. Congratulations, you have decided to start a new enterprise, or dust off an old idea you had. Whatever the case, well done. You have probably decided by now that you need a logo, a visual mark to...
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