Insights & Ideas
The 15-minute brand sprint
How to define your brand in 15 mins or less, with only 5 prompts. Your brand is the soul of your enterprise. As a business owner, or a freelancer, or an entrepreneur, or an artist, your brand is the inspiring force behind all that you do. It is also the packaging, the...
Is design the new killer strategy?
https://twitter.com/moeamaya/status/1120044560460083201?s=21 I came across this tweet the other day, and it sparked a couple of thoughts. First, it reminded me of something Sam Ovens talks about in one of his videos. One of the points he was trying to get across was...
How to think about Strategy
We all know that strategy is important. It is how we use our limited resources to try and get results. The effectiveness of our plans depends on how good our strategies are. The better our strategy, the more we can get major gains and really turn our...
So, you want a website
Today is the day. You have finally succumbed to the guilt and shame gnawing away at your soul. You know it. I know it. I know that you know that I know it. Your website sucks. From the design, to that horrid ‘Lorem Ipsum’ section to the picture quality…*sigh*, and...
Brand as Experience
Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first...
8 ways having a solid Brand Identity and Strategy will propel your business or career to the next level
As a designer, my most requested service is creating corporate (visual) identities. My clients are usually entrepreneurs in need of a logo, some marketing material, and a website to hit the ground running. And it usually works out well enough. The client gets in...
Why trying to rush the design process is a mistake everytime
This is a slight rant on something I have been experiencing in the past few weeks. I started out in this design/design business thing self taught. I learned to use the software and I’ve been sloughing away at it ever since. In the 7-8 years I’ve been doing this, I...
Understanding context is key to effective design
Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration of the larger context. A good process allows me as a designer to work in a way that is systematic. It helps me...
Case Study: Stimela Brewing Co.
When my friend Tsikwe approached me to design the brand for his craft beer, I was surprised and excited. He had taken up home brewing out of curiosity and for fun. Now he was ready to make it a real thing. We discussed the brand for a while. We agreed we wanted to...
Your content is your brand
or at least its bloodstream. Your brand is the promise you make and the promise you keep. It is the expectation and experience that people have of you. I’ve been known as many things over my life. At college, I was the dancer guy. I was quite involved with the dance...
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