by Otoabasi Bassey | Jan 3, 2017 | Blog, Brand, Case Study, Design
When my friend Tsikwe approached me to design the brand for his craft beer, I was surprised and excited. He had taken up home brewing out of curiosity and for fun. Now he was ready to make it a real thing. We discussed the brand for a while. We agreed we wanted to...
by Otoabasi Bassey | Jan 3, 2017 | Blog, Brand
or at least its bloodstream. Your brand is the promise you make and the promise you keep. It is the expectation and experience that people have of you. I’ve been known as many things over my life. At college, I was the dancer guy. I was quite involved with the dance...
by Otoabasi Bassey | Jan 3, 2017 | Blog, Personal Brand
But you should have one anyway. Brands are on all our minds all the time. We are bombarded with them on a daily. From adverts, billboards, branded content and YouTube channels, we are assaulted every waking minute. And in the age of perpetual connectivity, social...
by Otoabasi Bassey | Jan 3, 2017 | Blog, Design
…and why it should matter to you The first time design really struck me was at the age of 17 while at college. I was in a friend’s dorm room and I caught a glimpse of some of his school projects. He was a Visual Communications student, and I was studying...
