by Otoabasi Bassey | Feb 8, 2024 | Brand, Strategy
Here’s the thing, you probably don’t need a brand to be successful… If by success, you simply mean making money. At the end of the day, commercial exchange can be distilled down to core utility – are you able to satisfactorily service my need or...
by Otoabasi Bassey | Feb 2, 2022 | Brand
Think of a brand you love. Chances are one of these come to mind: Apple, Spotify, Uber, Nike, Sorbet, Konka, Netflix, Samsung, Woolworths, Fenty, Playstation. Depending on who you are and what your life is like, your list could be completely different. But the point...
by Otoabasi Bassey | Aug 4, 2020 | Brand
How to define your brand in 15 mins or less, with only 5 prompts. Your brand is the soul of your enterprise. As a business owner, or a freelancer, or an entrepreneur, or an artist, your brand is the inspiring force behind all that you do. It is also the packaging, the...
by Otoabasi Bassey | Jun 3, 2017 | Blog, Brand
Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first...
by Otoabasi Bassey | May 1, 2017 | Blog, Brand, Design, Personal Brand, Strategy
As a designer, my most requested service is creating corporate (visual) identities. My clients are usually entrepreneurs in need of a logo, some marketing material, and a website to hit the ground running. And it usually works out well enough. The client gets in...
by Otoabasi Bassey | Mar 8, 2017 | Blog, Brand, Design, Strategy
This is a slight rant on something I have been experiencing in the past few weeks. I started out in this design/design business thing self taught. I learned to use the software and I’ve been sloughing away at it ever since. In the 7-8 years I’ve been doing this, I...
