by Otoabasi Bassey | Aug 4, 2020 | Design
A small primer on the process of getting a logo done professionally. Congratulations, you have decided to start a new enterprise, or dust off an old idea you had. Whatever the case, well done. You have probably decided by now that you need a logo, a visual mark to...
by Otoabasi Bassey | May 14, 2019 | Design, Strategy
Notion, Figma, Superhuman. All companies that their customers unequivocally LOVE. Common trend? They all spent at least 2 years grinding on the product and design experience before releasing betas. MVP era is over. — Moe Amaya (@moeamaya) April 21, 2019 I came...
by Otoabasi Bassey | Feb 25, 2019 | Design, Website
Today is the day. You have finally succumbed to the guilt and shame gnawing away at your soul. You know it. I know it. I know that you know that I know it. Your website sucks. From the design, to that horrid ‘Lorem Ipsum’ section to the picture quality…*sigh*, and...
by Otoabasi Bassey | May 1, 2017 | Blog, Brand, Design, Personal Brand, Strategy
As a designer, my most requested service is creating corporate (visual) identities. My clients are usually entrepreneurs in need of a logo, some marketing material, and a website to hit the ground running. And it usually works out well enough. The client gets in...
by Otoabasi Bassey | Mar 8, 2017 | Blog, Brand, Design, Strategy
This is a slight rant on something I have been experiencing in the past few weeks. I started out in this design/design business thing self taught. I learned to use the software and I’ve been sloughing away at it ever since. In the 7-8 years I’ve been doing this, I...
by Otoabasi Bassey | Feb 16, 2017 | Blog, Design, Strategy
Over the past few years, in my quest to become a better designer, I have been faced with two related ideas – the need for a good process, and consideration of the larger context. A good process allows me as a designer to work in a way that is systematic. It helps me...
