by Otoabasi Bassey | Jul 14, 2025 | Blog, Brand, Strategy
Your brand is your vehicle to bring your idea to life – your dream, your vision, your business, your legacy. It is the confluence of who you are, what you do, who you do it for and why. Many entrepreneurs and business people make the mistake of rushing right...
by Otoabasi Bassey | Mar 4, 2025 | Blog, Brand, Strategy
This is what really matters. Over the past few weeks, we have been looking at branding as a whole, discussing what it is, what it entails, the different steps, ideas and pillars that we consider when creating brands. We know that a brand is a unit of...
by Otoabasi Bassey | Jan 16, 2025 | Brand, Strategy
Building a business is hard work. Whether you are a soloprenuer, a startup founder or building a business with multiple teams working in it, there are many hats to wear and balls to keep juggled in the air to build, maintain and grow a successful business. One weapon...
by Otoabasi Bassey | Nov 11, 2024 | Brand, Strategy
USA Politics is my favourite reality show. It is simultaneously entertaining, intriguing, and horrifying. For me, this interest began with Donald Trump’s win in 2016, and by 2020, I was fully onboard, trying to understand how someone like him, so obviously flawed...
by Otoabasi Bassey | Oct 28, 2024 | Brand, Strategy
This blog post was initially about Artificial Intelligence. For over the past 18 months, AI has been quite the buzzword, taking the tech industry and our lives by storm. Well, sort of. For all the hype around the capabilities of AI, for now, its use cases remain...
by Otoabasi Bassey | Sep 9, 2024 | Brand, Strategy
Creating successful brands that customers ❤️! “Imagine having a brand so inviting, that your dream customers are excited to work with you, seeking you out, and when you deliver, they absolutely love you and brag to others about you. This is the promise of branding.”...
